The New York Miracle
In the wake of 9/11, Mayor Giuliani wanted to lift spirits and bring tourism to NYC during the approaching holiday season. BBDO NY enlisted the help of several of New York's biggest personalities, then teamed up with some of the best production and post-production companies to create the New York Miracle. The resulting campaign was created in the span of a month,
a miracle of its own, and generated worldwide interest.
a miracle of its own, and generated worldwide interest.