Aquafresh
Shot by documentary filmmaker Doug Pray, this digital/social media campaign for Aquafresh takes a sharp break from traditional toothpaste advertising with a humorous look at the realities of brushing.
Composed entirely of scenes that were “stolen” between takes from another spot, we ended up with ten profiles of people brushing in their own unique way. At the end of each spot, viewers are invited to join in via a URL and a question, “What type of brusher are you?”