Kobo
An exploration of the rich historical library of well-worn "Dadisms," this campaign for Kobo eReaders uses several platforms to remind people that even though your dad may be a bit of a cliché, the gift you get him for Father's Day doesn't have to be.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3d6aedd85fccc7f77eb9e608bd955c4/992abe63-0348-444d-a608-bab23ac3f527_rw_1200.jpeg?h=aa1dfa2c527e0143cc1d26c15b7ae7a5)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3d6aedd85fccc7f77eb9e608bd955c4/48844259-92c2-4c4f-8a6d-890834857c7f_rw_1200.jpeg?h=8a50bc0258002079d46a4e2bf97936ce)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3d6aedd85fccc7f77eb9e608bd955c4/f69f2e0b-e019-4fbf-aae9-7e54ae6a89d1_rw_1200.jpeg?h=4a3acdf330a9944e5dc7d8c1c2d074ca)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3d6aedd85fccc7f77eb9e608bd955c4/e4f2b747-d8b2-4cf1-83c6-1c2a12bfe663_rw_1200.jpeg?h=88722161368318281aa654519ff9e13b)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3d6aedd85fccc7f77eb9e608bd955c4/507121a8-e495-4587-a9d1-b4b497cc434b_rw_1200.jpeg?h=0d683048c5b8d30183033289b98ca816)